I viewed the partnership as an opportunity to get what I needed most, credibility. I think the business had generated around 15k in revenue at the time, though I hadn’t taken a penny personally since new businesses always need money. When the opportunity to partner with Mark Cuban arose, I didn’t hesitate. Most people are afraid to invest in something that hasn’t been proven, even though my buy-in was relatively small. Those that did were weary and didn’t want to buy something from me that they weren’t certain would sell. Most people are very busy and didn’t take the time to listen to my pitch. Though this was never the case, I realized that I lacked credibility. Doors were slammed in my face on a daily basis, as people assumed that I had whipped up a batch of homemade hair gel in my kitchen sink. I had been in business for over a year and knew that it was nearly impossible for a social worker mom to sell professional hair products to high-end salons. I truly believe that children’s products are the next frontier! I explained my business plan in detail while in the Shark Tank and my experience lasted nearly two hours (though was cut down to about seven minutes and didn’t include my strategy in the final edit). There was a time years ago when the concept of products made specifically for men was unproven, though it has become one of the hottest segments of the market right now. My dream for my business was to open a new segment of the salon industry.
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